Context
A concept experiment for creators whose work is being reduced to a generic list of links.
Challenge
Make the argument for a dedicated digital presence through the interaction itself.
Role
Concept direction, interaction design, motion, and build.
Result
A compact scroll narrative that turns a provocation into a visual call to action.
The work
A scroll-driven provocation. The opening line: "Stop using Linktree. Your content deserves a dedicated page, not a generic list" / zooms into the copy as you scroll past it.
Three sections, three states: a challenge, a brand statement that emerges full-screen, and a call to action that animates from plain text to a filled gradient pill as it enters view.
Built with Three.js and GSAP. A proof of concept for what scroll-driven storytelling and a properly considered digital presence can feel like.